For over 65 years Oxfordshire Association for Young People (OAYP) was one of the regions largest and most influential youth charities, supporting youth clubs and delivering quality services to young people in every corner of the county.
In 2013 it was decided that the organisation required a rebrand to modernise and also to reflect the more varied and wide reaching work they were undertaking. In June 2013 OAYP approached Design for Social Change (DFSC) to help them with this undertaking and transform the charity into Oxfordshire Youth.
Oxfordshire Youth deliver several large initiatives, including the National Citizen Service, artsXchange (funded through Ambition UK, Department for Education and Artswork), Community Link-Up (funded by the Big Lottery Fund) and two new projects, Youth Social Action Fund and Road Code (funded by UK Youth and Starbucks).
DfSC’s methodology used both youth and corporate consultation to drive the design process, and to deliver an identity which is relevant to both young people and stakeholders. DfSC was formally recognised and thanked at the gala launch of Oxfordshire Youth at Modern Art Oxford (pictured above).