Life Invaders

OAYP_Alcohol_Smoking_TabletOAYP_Alcohol_Smoking_HandsOAYP_Alcohol_Smoking_iPhone

Peer pressure is often a contributing factor in some significant life choices. We don’t believe in finger-wagging or fear-mongering. It is proven that empowering humans; opening dialogue and encouraging the exploration of positive ideas is a way to encourage healthier life choices.

Working with a group of young people and Oxfordshire Association for Young People, DfSC came up with Life Invaders. The cross media social action campaign is designed to initiate discussion around alcohol and cigarettes – empowering young people to make informed decisions.


Skills

Behavioural led design, Digital, Print, Social Marketing

Client

www.oayp.org.uk