Life Invaders


Peer pressure is often a contributing factor in some significant life choices. We don’t believe in finger-wagging or fear-mongering. It is proven that empowering humans; opening dialogue and encouraging the exploration of positive ideas is a way to encourage healthier life choices.

Working with a group of young people and Oxfordshire Association for Young People, DfSC came up with Life Invaders. The cross media social action campaign is designed to initiate discussion around alcohol and cigarettes – empowering young people to make informed decisions.


Behavioural led design, Digital, Print, Social Marketing