Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities. Our methodical approach to addressing social issues considers political and environmental factors.
Design for Social Change never applies a ‘one size fits all’ approach to social marketing. Our research lead solutions often involve inter agency approach. Sometimes this means we even withdraw from a project, informed by the results of thorough research.
We do not subscribe to the notion that design can address all of society’s ills.
If you are interested in Social Marketing & Design, we can recommend the following publication: Designing for Social Change, Andrew Shea (BUY HERE)